Shedding Light
On CMV

To help Moderna shed light on a lesser-known disease, cytomegalovirus (CMV), and get potential participants to enroll in a clinical trial, we came together to develop and execute a series of custom video content tailored for TikTok and Instagram Reels. Both platforms had not yet been activated for clinical trial recruitment. These content assets were developed to fit into the platform’s influential style.

Aligning our creative vision with the distinctive culture of these platforms ensured that our content not only captivated audiences but educated them and lead to direct clinical trial enrollment.